Website features, clearly explained
Local Keyword Research and Keyword Targeting
Keyword targeting means choosing searches that match what you sell and mapping them to pages that answer the searcher’s question. A non-branded target describes a service or need rather than your business name.
- 01Customer needFloor installation in the real service area
- 02Agreed targetA researched service/location phrase
- 03Useful pageInstallation details and an inquiry path
The business reason
Why this matters.
An owner needs relevant inquiries, not a long list of unrelated phrases. Closely related wording can share a page; different customer needs may justify different pages.
How it works
From the feature to the work.
- 01
Research the language
Use authorized Search Console data, available planning tools and current search results. Record source, date, geography and limitations; Trends indicates relative interest, not monthly volume.
- 02
Agree two targets
Choose two non-branded service/location targets that fit the business and its actual coverage. Do not add a new page for every wording variant.
- 03
Map and review
Optimize agreed pages within the five-page website, then review them monthly where findings justify changes. Additional pages need separate scope.
ZippyGlow package scope
What we actually provide.
Two agreed targets, initial keyword/competitor research, intent mapping, initial target-page optimization and monthly review are included in Local Growth. Launch includes basic on-page setup without the recurring two-target plan.
Compare Launch ($599 setup + $49/month) and Local Growth ($999 setup + $99/month).
Questions business owners ask
A few useful answers.
What do two keywords mean in Local Growth?
Two agreed non-branded service/location targets, mapped to useful website pages. Natural related wording can appear in those explanations; the agreement does not promise two rankings.
Can one page target several phrases?
Yes, when they describe the same intent. A page should answer the customer’s question rather than repeat a phrase a fixed number of times.
A clear next step
Understand the scope. Plan your next step.
Tell us about your business, existing website and the feature you need. We’ll confirm the work and dependencies before it starts.