A local SEO check should end with a short list of fixes you can act on. For a Collingswood small business, begin with what customers need to know: what you do, whether you serve them and how to contact you. Use this checklist on your own site before buying additional SEO work.
Choosing local SEO keywords is a business decision before it is a writing task. Start with the services you can deliver and the places you actually serve. A South Jersey business with a regional service area should not assume that one phrase will reach every town equally.