{"id":46,"date":"2026-10-30T18:09:12","date_gmt":"2026-10-30T18:09:12","guid":{"rendered":"https:\/\/zippyglow.com\/blog\/?p=46"},"modified":"2026-10-30T18:09:12","modified_gmt":"2026-10-30T18:09:12","slug":"small-business-website-redesign-brief","status":"publish","type":"post","link":"https:\/\/zippyglow.com\/blog\/small-business-website-redesign-brief\/","title":{"rendered":"What to Include in a Small Business Website Redesign Brief"},"content":{"rendered":"

A useful website redesign brief tells your designer what the business does, what visitors need to do, which existing pages matter, and what must be ready before launch. Start with those decisions before choosing colors or requesting a new homepage.<\/p>\n

Write the goal as a visitor action<\/h2>\n

Choose a concrete next step: request a quote, call about a service, or book an appointment. Then explain what a visitor needs to know before taking it. \u201cWe need a modern website\u201d leaves more decisions open than \u201cPeople should be able to check our service area and request a cleaning quote from a phone.\u201d That is a planning example, not a promised result.<\/p>\n

Make a page-and-content list<\/h2>\n

List each proposed page, its purpose, and who will supply the copy and images. ZippyGlow\u2019s website-design service<\/a> describes up to five custom-designed pages with copy tailored to the business. Home, Services, About, Service Area and Contact are one possible arrangement, rather than a required template.<\/p>\n

For an existing site, include a list of useful URLs to preserve and pages that need discussion. Flag out-of-date service descriptions and contact details. Give the designer the information needed to assess them before deciding what to change.<\/p>\n

Use this copyable brief<\/h2>\n